Title: Advertising Management

Author: Batra, Rajeev

Call No: 658.4 BAT

Publisher: Pearson , UK , 2014 Detail

Title: Advertising: Principles and Practice

Author: Wells, William

Call No: 659.1 WEL

Publisher: Pearson , UK , 2006 Detail

Title: Adertising and Promotion: An Integrated Marketing Communications Perspective

Author: Belch, George E; Belch A Michael

Call No: 658.8 BEL

Publisher: McGRAW-Hill Book Company , New York, United States , 2015 Detail