| Title |
Marketing to the social web |
| Sub Title |
How digital customer communities build your business |
| Author(s) |
|
| Call No |
658.872 WEB |
| Subject(s) |
|
| ISBN |
|
| Volume |
|
| Publisher Name |
John Wiley & Sons, Inc |
| Publishing Year |
2009 |
| Edition |
1st |
| Pages |
246 |
| Price |
24.95 USD |
| Text Language |
English |
| Available |
Yes, Accessions:[ 101841 ] |
| Description |
|
| Keywords |
Internet marketing; Online social networks;
web-channel-aggregator-broadcaster; Community-content-marketer-new job; marketing budget-people; Making the transition-social web; customers say what they really think-job; customer map; recruit community members; evaluate online conduit strategies; engage communities in conversation-word of mouse; measure involvement with new tools-techniques; promote your community to the world -talking and clicking; improve the community’s benefits; reputation aggregator strategy; blog strategy; e-community strategy; social networks strategy; Does facebook matter-marketers; Living and working in web 4.0 |