| Title |
Blue Ocean Strategy : How to Create Uncontested Market Sapce and Make the Competition Irrelevant |
| Sub Title |
|
| Author(s) |
|
| Call No |
658.802 KIM |
| Subject(s) |
|
| ISBN |
1-59139-619-0 |
| Volume |
, |
| Publisher Name |
Harvard University Press |
| Publishing Year |
2005 |
| Edition |
1st |
| Pages |
240 |
| Price |
0.00 PKR |
| Text Language |
English |
| Available |
Yes, Accessions:[ 50757, G-10527 ] |
| Description |
|
| Keywords |
Marketing; New Products; Market Segmentation |